BRAND
There is no single right answer in design
TONOTO is a Japanese design brand of pet accessories, including collars and leads.
TONOTO isn't bound to any single taste.
Just as people's fashion comes in every style, we believe what pets wear deserves freer, more diverse design too.
Each series brings its own ideas, colours, patterns, shapes and materials, creating a new world every time.
THE ORIGIN OF TONOTO
It all began when we welcomed a pet into our family.
I was always looking for collars and harnesses with real design — pieces that reflected a distinct idea and sense of beauty.
But no matter how many pet stores I visited, I rarely found anything I truly wanted my pet to wear.
As I kept searching, a question began to form.
Clothes for people come in countless designs, born from every kind of aesthetic and idea.
In fashion, designers each bring their own perspective and create entirely different worlds.
So why are the choices so limited when it comes to what pets wear?
Why can't there be designs born from different sensibilities and ways of thinking？
Why don't pets have more diverse choices in design?
We searched and searched, but rarely found anything truly right.
So we decided to make it ourselves.
That idea was the beginning of TONOTO.
DESIGN PHILOSOPHY
There is no single right answer in design.
Just as people's fashion comes in every style and set of values,
what pets wear deserves more diverse expression too.
TONOTO isn't bound to a single taste or a fixed formula.
Each series brings its own ideas, colours, patterns, shapes and materials,
creating a new world every time.
What matters isn't repeating the same style,
but creating designs that could only come from that series.
We believe what pets wear deserves
freer, more diverse design choices.
WHAT WE DESIGN
TONOTO designs what pets wear, starting with collars and leads.
We currently offer collars and leads,
and are developing new collars, harnesses and more.
Whatever the item,
what matters to us is going beyond function alone
and creating new choices in design.
TONOTO's style may keep evolving.
Each series has its own theme and ideas, and with every new product we hope to bring you something different.
And of course, by "you", we mean our most important customers — our furry family members.